NicePill Privacy Policy

Last Updated: June 12, 2023

Your privacy is important to RFLX LLC and (“RFLX” “we,” or “us”), so we’ve developed this Privacy Policy to explain how we use your personal information. When we use the term “personal information” in this Privacy Policy, we mean information about you that is personally identifiable to you.

In order to understand how we use your personal information, we need to explain RFLX’s legal organization because it affects how we use your personal information. As further described in our Terms and Conditions, RFLX operates the Service. An independent group of clinical practices (“Medical Group”) provides the licensed professionals who treat you on the Service. An independent pharmacy (“Pharmacy”) provides the prescription fulfillment services available through the Service. For purposes of this Privacy Policy, the terms “you” and “yours” refer to the person using the Service, or in the case of a use of the Service by or on behalf of a minor, “you” and “yours” refer to and include (i) the parent or legal guardian who provides consent to the use of the Service by such minor or uses the Service on behalf of the minor, and (ii) the minor for whom consent is being provided or on whose behalf the Service is being utilized. Each of RFLX, the Medical Group, and Pharmacy (collectively, “RFLX”, “we”, and “us”) may use and disclose your personal information collected through the Service, but how we use and disclose that information depends on whether it is health information or another type of personal information.

RFLX is not a “covered entity” or a “business associate” under the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191 (collectively, “HIPAA”) at this time. It is important to note that HIPAA does not necessarily apply to an entity or person simply because there is health information involved. HIPAA will not apply to any or all of your transactions or communications with RFLX. However, we believe that your health information should have heightened privacy protections, which are also required by certain state privacy laws. All collection, use, and disclosure of your health information through the Service is governed by the Medical Group’s Health Information Privacy Policy.

This Privacy Policy explains how we collect, use, and disclose your other personal information that is not health information. By using the Service, you agree that we can collect and use your personal information as described in this Privacy Policy. If you do not agree, please do not use the Service. All capitalized terms in this Privacy Policy not defined herein shall have the meaning set forth in the Terms and Conditions.

The personal information we collect or maintain may include:

In many circumstances, the information listed above is non-personal information. For example, the information collected through Cookies may not contain any identifiable personal information. We will still treat that information as personal information under this Privacy Policy if (a) an applicable local law considers it to be personal information or (b) we combine it with personal information.

De-identified information.

We may use de-identified information created by us without restriction. When we use the term “de-identified information,” we mean information that is neither used nor intended to be used to personally identify an individual.

Children under age 18.

Our Service is currently only available to individuals who are at least eighteen (18) years of age or older, or at least the age of majority in their jurisdiction of residence, if higher than eighteen (18).

We may use your personal information for the following purposes:

We may also disclose personal information that we collect or you provide:

Disclosure to third parties.

At times we may provide third parties with certain personal information to provide or improve our products and services, including to help us market to consumers. When we do, we require those third parties to handle it in accordance with applicable laws. We do not sell personal information, and personal information will not be shared with third parties for their marketing purposes.

This Privacy Policy applies only to information we collect through the Service. This Privacy Policy DOES NOT apply to information collected by any third party. When you click on links on the Service you may leave our Service. We are not responsible for the privacy practices of other Services, and we encourage you to read their privacy statements.

Modification of information.

Members will be able to update some of their information through the Service. Requests to modify any information may also be submitted to [email protected].

Limitations on deletion of information.

You may request deletion of your personal information by us, however, we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete personal information, it will be deleted from the active database, but may remain in our archives (subject to applicable law) and we may also retain anonymous information about your use of our services. Once we disclose some of your personal information to third parties, we may not be able to access that personal information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures. After we delete personal information, we may retain de-identified information and will continue to use de-identified information as permitted under this Privacy Policy.

Information Security.

We employ reasonable physical, electronic, and managerial security methods to help protect against unauthorized access to personal information, such as encryption, to protect information on the RFLX platform (e.g. medical records). But please be aware that no data transmission over the Internet or data storage facility can be guaranteed to be perfectly secure. However, as part of providing Services, we will primarily communicate with you, including for clinical, clinical triage and treatment purposes, via SMS text messages and emails. Text messages and emails are not always secure because they travel over unencrypted networks that we do not control. As a result, we cannot ensure or guarantee the security of any information you transmit to us.

By using the Services and providing us your cell phone number and email address, you permit us to communicate with you by SMS text message and email. You may also ask us to stop by contacting us at [email protected]. You understand that you may have to pay data costs to receive SMS text messages that we send to your mobile phone.

Right to non-discrimination.

We will not discriminate against you for exercising any of your privacy rights under law, or as set forth in this Privacy Policy.


In addition to the rights above, the California Consumer Privacy Act provides California consumers with certain rights, such as the right to obtain from us information about the personal information about you that we collect, use, and disclose as set forth below.

Disclosure of Personal Information We Collect About You

You have the right to know:

  • The categories of personal information we have collected about you;

  • The categories of sources from which the personal information is collected;
  • Our business or commercial purpose for collecting or selling personal information;
  • The categories of third parties with whom we share personal information, if any; and
  • The specific pieces of personal information we have collected about you.

Please note that we are not required to:

  • Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained;

  • Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information;or
  • Provide the personal information to you more than twice in a 12-month period.
Personal Information Sold or Used for a Business Purpose

In connection with any personal information we may sell or disclose to a third party for a business purpose, you have the right to know:

  • The categories of personal information about you that we sold and the categories of third parties to whom the personal information was sold; and
  • The categories of personal information that we disclosed about you for a business purpose.

You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the sale or disclosure of your personal information. If you exercise your right to opt-out of the sale or disclosure of your personal information, we will refrain from selling your personal information, unless you subsequently provide express authorization for the sale of your personal information. To opt-out of the sale or disclosure of your personal information, contact us as provided below.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and
  • Direct any service providers to delete your personal information from their records.

Please note that we may not delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act;
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Protection Against Discrimination

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:

  • Deny goods or services to you;
  • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  • Provide a different level or quality of goods or services to you; or
  • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Please note that we may charge a different price or rate or provide a different level or quality of goods and/or services to you, if that difference is reasonably related to the value provided to our business by your personal information.

If you would like to exercise any of these rights, please:

Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

AIf you choose to exercise your privacy rights, you will not receive discriminatory treatment or a lesser degree of service from us.

Some actions such as remarketing or statistical analysis may be considered “sales” under some interpretations of the CCPA. You have the right to opt out of the sale of your personal information. This means that whenever you request us to stop selling your personal information, we will abide by your request. Such requests can be made freely, at any time, by emailing us at the Contact Information below.

Changes to the Privacy Policy.

We may change the Privacy Policy from time to time in the future. We will post any revised version of the Privacy Policy on this page. Continued use of our services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes. By using the Service, you are agreeing to our collection, use and disposal of personal information and other data as described in this Privacy Policy, both as it exists now and as it is changed from time to time.

All capitalized terms in the RFLX Privacy Policy not defined herein shall have the meaning set forth in the Terms of Use.


If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, you may contact us at [email protected].


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